|The album artwork has also become rather iconic.|
In terms of sound, the album is fairly similar to their debut album Please, but it sounds more polished. Its the only time in their discography were I feel that two back to back albums have a similar sort of sound. After Actually they change their sound very much so with Introspective, then with Behaviour and so forth. It also definitely sees the band growing as musicians, they're slightly more adventurous on Actually and Neil Tennant's lyrics are going from strength to strength. The final track on Actually, the majestic Kings Cross, still is one of the bands finest moments from a lyrical point of view, and that track along with Loves Come Quickly from Please, are probably the first two tracks that show off how good Neil's lyrics are.Another example of his lyrical skill can be found in Shopping; which remains to this day almost without doubt their most misunderstood track ever (in terms of lyrics).
It's by far my favourite of their trio of 80's studio albums, and I think one of the reasons has to be the choice of singles. It's very rarely that I say this (I'm struggling to think of any other album to be honest), but I think they got the single choices for this album spot on. The public seemed to agree too, half of the singles from Actually (Its a Sin and Heart) reached number one, and Always On My Mind also reached number one during the era, despite it not being released on Actually itself (Which fans were furious about, such was the popularity of their cover). Actually was therefore re-released with a copy of the single. Since Actually, the duo have never had another number one single in the UK, but its interesting to note that their only number one UK album was actually Very, released in 1993.
Despite the singles being very popular, its worth noting that Heart and Rent didn't appear on the album in the same versions that were released as singles. Heart in particular, which was a little bit slower on the album and not just as disco sounding. Personally, I prefer the album mix of Heart and don't really have a strong preference in which version of Rent I like better. I like both mixes.
The album was originally going to be titled Jealousy, with the track of the same name included on the album. For reasons that haven't been stated by the group themselves, Jealousy was dropped from the tracklisting and the name of the album thus changed.
Originally, this used to be my favourite album along with Very but I would be lying if I said that has remained the case. It's not that I've gone off the album, the others have grown on me to various degrees over the years, some overtaking Actually for me in enjoyment levels. When I originally got into Pet Shop Boys I overplayed the four singles of the album to absolute death, it's a case of it being too familiar really. I've never been a huge fan of either It Couldn't Happen Here or I Want To Wake Up either. Although it is worth noting that the album only has 10 tracks, so weaker tracks do stick out for me more, plus I tend to find I review my favourite artists much tougher than I would review others. 8/10 tracks are winners for me so it is still very, very good. Truth be told, It Couldn't Happen Here is a really well made song, but I've never fully got into it.
I know the penultimate paragraph was a bit more negative but this is still a brilliant album that I do often neglect. Whilst they don't hit their musical zenith for me until Behaviour, this is still one of their best albums. I'd also say it's arguably the best of the 80s synthpop albums, seriously. I would also say it's the best Pet Shop Boys album to start with too. Not only are some of their biggest hits like It's A Sin and Heart included, it's also balanced. As much as I love Behaviour and Very (my two favourite albums) they're quite atypical Pet Shop Boys albums. Actually has a good balance of poppy, bombastic numbers balanced with more melancholic down-tempo material. It's a brilliant second album!